SanaPharma scales its subscription business across the Nordics – without added complexity 

From pilot to four markets: SanaPharma has built a unified subscription model across the Nordics – with Infosoft as the foundation and HubSpot on top for orchestration.

SanaPharma Medical is a Nordic health and pharmaceutical company offering over-the-counter medicines, medical devices and dietary supplements – with nature-based products rooted in Nordic tradition. The company was founded in Norway in 2014 and is today represented in four Nordic markets.

It is rarely growth itself that is the challenge – it is the complexity that comes with it. SanaPharma experienced this when scaling their subscription model across four Nordic markets. Multiple webshops and manual processes made it difficult to keep track of the business and establish efficient workflows.

The solution: a two-layer architecture

The answer was a two-layered solution with a new subscription billing system as the foundation and HubSpot CRM on top to orchestrate logistics, insights and customer dialogue.

By implementing Infosoft’s subscription platform, they gained:

• A shared, modern platform for all markets
• A unified subscription model across borders
• Reduced operational complexity and full automation
• A Nordic partner with deep understanding of the subscription business

HubSpot partner Resultify connected Info-Subscription to CRM in a way that brings e-commerce, customer follow-up and insights together in HubSpot. This delivers automation and full visibility across the systems:

• Subscriptions and customer data flow automatically from Info-Subscription into HubSpot
• Most manual tasks related to orders and invoicing are eliminated
• The entire organisation works from up-to-date, shared information

The result: scalable operations

As the Data Management Director at SanaPharma, Paul Friberg describes it: 

• Our subscription business started as a pilot project and today covers four markets and 16 products. As we grew, it became clear that we needed to reduce complexity – both technically and administratively – in order to focus fully on running and optimising the business.
  
  Today we have that structure in place, which means we can keep scaling with control and clarity. It feels both reassuring and genuinely inspiring heading into the next phase.

The result is that the business scales – without the administration doing the same.